As of late, qualitative researchers have had to factor safety in their work more than ever: safety for both themselves and their participants, weighing the pros and cons relative to traditional in-person methods or experimenting with emerging and growing online options. Initially and early in the pandemic, concerns regarding safety were related primarily to physical safety and protecting one’s health.
As researchers adapted their approaches to an online venue, we’ve observed a unique advantage that extends to another sort of safety, namely the safety offered by an online environment.
Consultoría e Inteligencia de Mercado 